Product Research Tool
Organize your product research like a pro. Track competitors, calculate margins, analyze market opportunities, and build your winning product portfolio with our comprehensive research tool.
New Product Research
Product Research
0Pro Research Tips
Use specific tags like “validated”, “test-ready”, or “seasonal” to organize products. Track competitor prices regularly and calculate realistic margins including all fees. Export your research to spreadsheets for deeper analysis.
Master Product Research for E-commerce Success
Product research is the foundation of successful e-commerce. Our tool helps you systematically evaluate opportunities, track competition, and make data-driven decisions for your online store.
Essential Product Research Criteria
- Market Demand: Use tools like Google Trends, Amazon Best Sellers, and keyword research
- Competition Analysis: Identify competitor prices, reviews, and market positioning
- Profit Margins: Calculate realistic margins including all costs and fees
- Supplier Reliability: Vet suppliers for quality, MOQs, and shipping times
- Seasonal Trends: Understand demand patterns and inventory planning
- Differentiation Opportunities: Find ways to stand out from competitors
How to Score Market Demand (1-100)
- 90-100: High search volume, trending, limited competition
- 70-89: Strong demand, moderate competition, good opportunity
- 50-69: Average demand, consider if you can differentiate
- 30-49: Low demand, high competition, risky investment
- 1-29: Very low demand, oversaturated market
Red Flags to Avoid
- Products with consistently negative reviews across sellers
- Extremely competitive keywords with no ranking opportunities
- Seasonal products without year-round demand alternatives
- Suppliers with poor communication or unreliable delivery
- Products requiring extensive regulatory compliance
- Margins below 30% after all fees and advertising costs
Organizing Your Research
- Use Tags Effectively: Create categories like “validated”, “testing”, “rejected”
- Track Key Metrics: Cost, competition, demand score, and profit potential
- Regular Reviews: Update competitor prices and market conditions monthly
- Document Everything: Save URLs, supplier contacts, and research notes
Frequently Asked Questions
Start with Amazon Best Sellers, Google Trends, and social media trends. Look for products with steady demand, reasonable competition, and 3x markup potential from cost to retail price. Focus on niches you understand or can research thoroughly.
Aim for 50-70% gross margin to account for platform fees, advertising, and returns. After all costs, 20-30% net margin is healthy for most e-commerce businesses. Higher margins give you more flexibility for marketing and unexpected costs.
Research 20-50 products to find 3-5 winners. Most products fail validation, so cast a wide net initially. Focus on systematic evaluation over quantity. Document everything to build your research skills over time.
Use Jungle Scout or Helium 10 for Amazon data, Google Keyword Planner for search volume, SimilarWeb for competitor traffic analysis, and social listening tools for trend identification. This tool helps organize all that data in one place.
Update competitor prices monthly, review demand scores quarterly, and reassess rejected products every 6 months as markets change. Set reminders to keep your research current and identify new opportunities.
Yes! Export to JSON for backup or CSV for spreadsheet analysis. Regular exports ensure you don’t lose research and allow deeper analysis in Excel or Google Sheets. Consider backing up monthly.
Your data is stored locally in your browser – it never leaves your device. This protects your competitive research but means you should export backups regularly. Clear browser data will remove your research.