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Just Kepp

E-commerce Business Dashboard

E-commerce Business Dashboard

Complete analytics suite for online store owners. Track profits, manage inventory, and grow your business.

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Total Profit
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Total Revenue
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Total Costs
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Profit Margin
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Products
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Units Sold

Advanced Business Metrics

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Inventory Value
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Avg Profit/Unit
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Low Stock Items
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Best Margin

Product Performance

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Add your first product to start tracking performance

Quick Analytics

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Avg Order Value
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Top Product

Complete E-commerce Business Management

Our comprehensive dashboard provides everything you need to manage and grow your e-commerce business. Track performance, optimize profitability, and make data-driven decisions.

📊 Performance Analytics

Track revenue, profit, costs, and margins with detailed analytics. Monitor trends and identify opportunities for growth.

📦 Inventory Management

Keep track of stock levels, manage product information, and get alerts when inventory runs low.

🎯 Goal Setting

Set business goals and track progress automatically. Stay motivated and focused on growth targets.

💰 Profit Optimization

Identify your most profitable products and optimize pricing strategies for maximum returns.

📈 Trend Analysis

Understand seasonal patterns, identify growth opportunities, and predict future performance.

📋 Comprehensive Reports

Export detailed reports for accounting, tax purposes, and business planning. Multiple formats supported.

Key Business Metrics Explained

  • Total Profit: Revenue minus all costs – your actual earnings
  • Profit Margin: Profit as percentage of revenue – indicates efficiency
  • Average Order Value: Average revenue per transaction
  • Cost of Goods Sold (COGS): Direct costs of products sold
  • Inventory Turnover: How quickly you sell and replace stock
  • Customer Lifetime Value: Total value a customer brings over time

Best Practices for E-commerce Success

  • Monitor Daily: Check key metrics regularly to catch issues early
  • Track Seasonality: Understand your business cycles for better planning
  • Optimize High Performers: Focus on products with best margins
  • Manage Cash Flow: Balance inventory investment with sales velocity
  • Set Realistic Goals: Use historical data to set achievable targets
  • Regular Analysis: Review performance weekly and adjust strategies

Frequently Asked Questions

How do I calculate my true profit margins? ▼

True profit = (Selling Price – Product Cost – Platform Fees – Shipping – Other Expenses) ÷ Selling Price × 100. Include ALL costs for accurate margins.

What’s a healthy profit margin for e-commerce? ▼

Generally 20-50% depending on industry. Fashion/beauty: 50-60%, Electronics: 10-25%, Home goods: 25-40%. Focus on consistency over absolute numbers.

How often should I review my business metrics? ▼

Check key metrics daily, analyze trends weekly, and do comprehensive reviews monthly. This helps you react quickly to changes and opportunities.

What goals should I set for my e-commerce business? ▼

Start with revenue and profit targets, then add metrics like conversion rates, average order value, and customer acquisition costs. Make goals specific and time-bound.

How can I improve my profit margins? ▼

Optimize pricing, negotiate better supplier terms, reduce shipping costs, focus on high-margin products, and minimize returns through better descriptions.